How many times have books landed on the bestseller list with much fanfare only to fall off in a week or two as they tumble their way to the remainder bin?
Platform, marketing, and waves of popular culture can make your book an instant success, but they won’t make your story memorable. Storytelling is the single most important element to a book that will sell over time.
If you find yourself in the lucky position with a story that you know will sell, get yourself a good ghostwriter and take advantage. Bestsellers are rare. You’ll want to stay on the list as long as possible.
It’s simply a matter of writing a memorable book or one that’s easy to forget. A good ghostwriter will help you write a book that will continue to sell, and, more importantly, one you can be proud of.
